Martech Market Revenue, Demand, Share Analysis, Company Profiles, and Forecast

 The global martech market size reached USD 245.64 Billion in 2021 and is expected to register a revenue CAGR of 44.4% during the forecast period, according to latest analysis by Emergen Research. Increasing digital transformation, rapid technological advancements, and steady shift in consumer behavior with changing technological trends such as omnipresent communication are some key factors driving market revenue growth. Major companies have shifted focus from customer acquisition to customer retention and growth, especially following the COVID-19 pandemic and lockdowns, whereby consumers rapidly transitioned to online channels for information, connections, and entertainment. Increasing customer engagement on online channels and high demand for superior quality experience, which requires intelligent handling solutions and secure collection of customer data, are some of the other major factors driving revenue growth of the market.

The report is updated with the impact of the COVID-19 pandemic on the Martech market. Every industry vertical across the globe has been affected by the pandemic, and the report assesses if the impact of the pandemic on the Martech market has been positive or negative. It also sheds light on the effect of the financial difficulties and supply disruption caused by the pandemic in the overall growth of the market. Furthermore, the report covers a current and future impact assessment of the pandemic on the overall growth of the Martech market.

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Competitive Outlook: The leading companies operating in the Martech market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.

Top Companies Operating in the Martech Market and Profiled in the Report are:

Apple, Google, Microsoft, Qualcomm Technologies, Inc., Estimote, Inc., Zebra Technologies,  InMarket, Tackle.io, Foursquare, and Unacast

Objectives of the Report:

Study of the global Martech market size by key regions, types, and applications with reference to historical data (2017-2018) and forecast (2020-2027)

Industrial structure analysis of the Martech market by identification of various sub-segments

Extensive analysis of key market players along with their SWOT analysis

Competitive landscape benchmarking

Analysis of Martech market based on growth trends, futuristic outlook, and contribution to the total growth of the market

Analysis of drivers, constraints, opportunities, challenges, and risks in the global Martech market

Comprehensive analysis of competitive developments such as expansions, agreements, new product launches, and other strategic alliances

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Segments Covered in this report are:

 

  • Application Outlook (Revenue, USD Billion; 2019-2030)

    • Digital Marketing
    • Offline Marketing
    • Others

  • Product Outlook (Revenue, USD Billion; 2019-2030)

    • Social media tools
    • Content marketing tools
    • Rich media tools
    • Automation tools
      1. Data & analytics tools
      2. Sales enablement tools

  • End-Use Outlook (Revenue, USD Billion; 2019-2030)

    • Information technology
    • Retail & e-commerce
    • Healthcare
    • Media & entertainment
    • Sports & events
    • Banking, Financial Services, and Insurance (BFSI)
    • Others

Regional Segmentation:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Thank you for reading our report. For further queries regarding the report or customization options, please connect with us. Our team will ensure you get a report well-suited to your needs.

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About Emergen Research

 

Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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